Brand Region Designing Course Multan

 Brand region fashion designing multan

Structure and organization of a fashion brand or company.

Brand Region Designing Course Multan. Companies are partially defined and strong-minded by their structure. Through that structure we are able to see its management flow, its organization, its corporate culture, its stations to promote new challenges and its executive system.

 

So, the question is what is the most common structure for a fashion company nowadays?

If we are specifically talking about the fashion sector, we could define a flow chart or model structure, or maybe one that is most frequent at the moment.

While these companies boast departments similar to companies in other subdivisions, such as human resources, accounting or finance, they are also defined by a particular layout of positions and responsibilities that must meet the sector specificities.

Regarding fashion retail, the usual flow chart would be led by the heads of the design, purchasing, sales and marketing departments, who in turn depend on or report to the CEO of the company.

Naturally, depending on the size of the company, there will be partnerships or connections between them. For instance, sales and marketing could be joined as one.

The director of design is the head of the creative department. Among others, their responsibility includes coordinating the design of all product lines, working together with the product manager and the purchasing director. They also influence and are responsible for the design and pattern teams.

Depending on the size of the company, the director of design may report to the CEO or depend

The designers in the creative team are normally professionals trained at design schools; they are proficient in English and have a knowledge in pattern-making. In addition to creating different styles, these professionals travel for inspiration, they search for materials in different markets, they can interact with suppliers and work together with their colleagues in production and patterns. Brand Region Designing Course Multan.

What is Branding?

Branding can be defined in an infinite number of ways, but in a nutshell, a brand is the image or perception of an individual, product, or company in the eyes of people. Branding is the way a company or an individual connects with its audience or consumers. I personally believe that branding is nothing more than building trust & a relationship with your customer base. If you do that successfully, there is nothing to stop you from growing except for your competitor who might have established a better brand than you.

Establishing a brand also means instilling trust in your customers about your products or services. If your customers do not trust you, they will not buy your products. Hence, I believe that Branding is also about building trust maintaining it. Brand Region Designing Course Multan.

Anything that involves connecting with a group of people does not happen in a day. You cannot trust or love the person you have just met. You need to spend time with a person, understand him or her and only then you can decide whether you can trust them. It is the same with the companies as well. It is not something that can be achieved in a day or two or even three. It is a long, daunting, and consistent process. If you rush into it, you might run the chance of ruining it. So, you need to be incredibly careful of the ways you are using to build your brand.

If you are to build a brand, you also need to understand your customer base, establishing relationships with them, and ultimately connecting with them. All of this is done using not one but several mediums. Through your designs, choice of colors, the posts you put out on Social Medias, the kind of service you provide, etc.

If you are interested in starting your own brand you can check out this post on how to become a successful fashion blogger which will help you in personal branding.

The power of Brand in the Fashion Industry:

Branding is at the core of every business. If you get this one thing right, everything else can be pretty much a cakewalk. People often seek out their favorite brands and do not hesitate to buy from them, no matter the quality or price. To put it in simple words, the power of a brand is such that, if done right, has the potential of boosting your business as nothing else can.

While you can study a lot from every big brand out there, it is the fashion and technology brands that fascinate me the most. Especially the luxury brands. Branding is also about understanding the human psyche and behavior so that the brands can manipulate them to their advantage. In fashion, you also need to understand the psychology of colors and clothing as well to entice & allure the customers.

The luxury brands, play on Human’s desire to own superior goods. I think that is the reason why the cost of luxury goods has risen almost 60% in the last 10 years.

To understand the power of a brand, let us look at some of the biggest brands and try to understand what it about these brands is that makes us tick.

Let us assume you are wandering around a street and see a lady wearing clothing that has a Gucci branding on it. First, all you had to look at was the logo of Gucci which is just a “G” and you instantly understood what brand it is. That is the visual connection that Gucci had managed to establish with their customers.

The next thing is as soon as you saw the lady with the Gucci dress, you assumed she is a rich lady. Most women might even aspire to be that lady. That is the kind of identity that Gucci has created and well, it must since it is a luxury clothing brand.

Gucci also does not have to force someone to buy their products. People seek them out and buy them. That is the power of the brand. Every brand in its way connects with people and evokes different emotions within them when they wear them.

You might also be interested in reading about What is Fashion Designing & How to become a successful Fashion Designer.

What can you conclude with this example?

The first thing I want to convey is that the example is true for most of the brands out there. Every high-end brand that you can think of has its products priced at the higher end of the spectrum. That is mainly because of the trust that the brand has instilled in the consumers. Also, our brain, for some reason, perceives that anything costly must be of higher quality.

At the core of it, it is all about evoking emotion when a person is wearing your brand. The emotion might be anything from confidence to a feeling of being superior to others. People love brands that can add value to life. As I mentioned earlier, once you have created a stronger brand, your products sell for themselves regardless of price.

As a conclusion to this post, let me give you an example of an Indian company that has such a great trust value that people would buy anything that the company produces. The name of the company is TATA. TATA is one of those few companies that has spread its wings in so many verticals, It has been successful in sneaking into every industry based on its brand value. We can study the success of TATA to understand how people interact with the brand.

Have you ever stopped to notice how many fields TATA has their products in? Most people buy these products because they assume, since it’s a TATA product, it must be good. Such is the power of brand and there are innumerable things you can learn from TATA implement them into your Branding strategies.

While authoring this article, I wanted to add a section about How can you build a brand and then realized that it can make the post longer. So, if you want a blog post on How to build a brand, write “Building Brand” in the comments and I will surely write on the topic. Also, do let me know what your favorite brands are and why you love them in the comments below.

If this post has you all excited about having your own fashion brand, here is how you can take the first step towards being a successful fashion designer and having your own fashion brand. You can get into one of the fashion designing courses at IIFT which is considered one of the best Fashion Designing colleges in Pakistan. You can check out more details about the courses we offer below.

Fashion Designing Courses offered by IIFT:

• Diploma in Fashion Design & Boutique Management
• Diploma in Fashion Communication & Journalism
• BSc in Fashion & Apparel Design
• Masters in Fashion Management
• Diploma in Fashion Designing (Weekend Program)

Or you can just click on that yellow Enquire Now button on the top right corner and fill up the form. We will help you out with the whole process.